Paul Rolfe Sales and Letting
Rebrand – logo, stationery, print and social media graphics
An estate agent, Paul Rolfe Sales and Letting, based in Linlithgow, West Lothian, was expanding and decided to undertake a rebranding exercise to reflect its growing business. The company had a good reputation for friendly, efficient service and an impressive sales record. Moving to bigger premises with a higher-profile, central location, the company wanted a modern brand identity that built on its success and appealed to owners of higher value properties in the area.
After consultation with the owners, staff and customers, we decided to bring an element of continuity to the rebrand by making use of the existing colour palette. We simplified the logo design to maximise its impact across all media and the shop front. A vibrant yellow flower provides a memorable, unique feature of the new logo.
We then created a new stationery pack, folders and a range of brochures targeting potential clients. We also provided graphics for use online and on company social media accounts. Shop signage and templates for property schedules and sales boards were also produced.
The rebrand has been a fantastic success. Thanks to its fresh, attractive, professional new image and prominent shop location, Paul Rolfe Sales and Lettings is now working with the owners of higher value properties that it wanted to attract. The value, as well as the number of sales has continued to increase and it is now the top performing local agent in the area.